1. Make your content readable without JavaScript
ChatGPT's web crawling does not reliably execute JavaScript. If your site renders content client-side, crawlers may see an empty page. Use server-side rendering or static generation so every page's content is in the raw HTML.
2. Allow OpenAI's crawlers
OpenAI uses GPTBot for training data and OAI-SearchBot for live search results, plus ChatGPT-User for user-triggered fetches. Make sure your robots.txt allows them. Blocking GPTBot removes you from a major path to being known.
3. Write answer-first, self-contained passages
Models lift clear, factual statements that answer a question in one place. Lead each section with the answer, keep claims specific, and avoid burying facts in marketing language. A crisp 40–60 word passage is ideal. This is the heart of Answer Engine Optimization.
4. Add structured data
Organization schema tells engines who you are; Article and FAQ schema help them extract content; consistent sameAs links connect your brand across the web. Structured data reduces the model's uncertainty about your facts.
5. Build entity authority
ChatGPT is more likely to mention brands it has seen referenced in many trustworthy places — directories, reputable publications, profiles, and communities. A brand that appears only on its own website is a weak entity. Earn mentions and keep your name, description, and links consistent everywhere.
6. Publish an llms.txt file
An llms.txt file gives AI systems a clean summary of your business and key pages. It is cheap to add and helps models parse you accurately.
7. Measure and iterate
Ask ChatGPT and Perplexity the questions your customers ask and see whether you appear. Track changes over time. Our Ongoing GEO Management does this continuously, and an AI Citation Audit gives you a scored baseline to start from.